missflamboyante

…AND A HAPPY NEW JAU!

In British Fashion, Design, Edgy, Lookbook, Street fashion, Trend on December 19, 2012 at 2:33 am

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It is so good to be back on my blog 😉 –  I did in fact take that time out, as I mentioned after coming back from my last trip to London. So therefore it has been really quiet – here on my blog as well as on my social media channels. I took the past five days to intensively spend with my beloved ones and recharging my batteries a little in order to get a fresh view and new inspiration as well as new motivation.

I have plenty of good things to share with you – some things I promised to bring a little bit earlier already, but better late than never. When it comes to the following article about Jessica_Au and her JAU LABEL I am in fact way too early, because – you may already have guessed it: we are talking fashion future trends again! In September it has been quite a hot topic on my blog and I focused on and tried to detect what is awaiting us in the world of fashion in our near future – to me a highly interesting subject, because in one or the other way it is reflecting a collective us or humanity. Ofcourse fashion would be just an aspect of the trend of community spirit or to put it in other words –  to answer the question: where are we going? I believe with fashion always comes so much more, other than just new colours, new tailoring, pattern, prints and fabrics – it stands for the time we live in, the music we hear, the status of environment, economic situation and even political stability (or not). Looking back in fashion history we can divide it into different eras – from the flappers in the Twenties to the Flower Power era with its hippie culture over to punk, grunge up to today’s fashion. It sometimes seems hard to see through, when at the moment the world of fashion seems to be overflowing with choices as well as information, but I have very clearly gotten an idea of some key trends that describe our current time – in terms of what fashion may look like in the future as well as in a more communal way of thinking. That’s why I think London-based designer Jessica_Au’s  JAU LABEL lookbook is so interesting to look at together today.

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About JAU LABEL:

Her influences range from the neo-trash movement to Japanese street styles over to glamorous personalities such as sex idol Brooke Candy or Mykki Blanco, a rapper with multiple personalities including the female version of himself. Her collection ‘Neon’ came from a love of going out and clubbing , Jessica Au says herself, who can’t quite put her finger on what this collection is about except it is definitely intertwined with the lightheartedness and humour of her boyfriend Kaidy, and the things he introduced her to. Her collection sold out this year at the London Fashion Week in September at Somerset house and it has been housed in Japan’s TEKKNOPOLICE alongside some of today’s most sought after designer’s. Her label is set to expand at an incredible rate in the next few years to come. She has teamed up with film director Rob Heppel to create a fashion film, that accompanies her collection (click here)

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I talked about how I detected many trends in the past few months. When it comes to materials, I could definitely and delightfully see that designers currently seem to love to play and experiment with the use of organic materials like wood, fabrics and leather combined with industrial materials such as perspex and PVC. Deconstructed and deformed – or exaggerated forms of tailoring seems to appeal more and more and there is a general vast expressiveness wether it be in detail or eye-catching and bold. To make a long story short: I see fashion becoming way more deliberating, tolerating and a form of articulation, while we all learn to think out of the boxes.

Now doesn’t that sound like a sweet future? With all of that I think we’re looking into a bright 2013.  Can’t wait to hear what you predict – or wish for!

xox, the Flamboyante

  1. I love the yellow lipstick on the models… interesting!

  2. I like some of the women’s styles. I instantly noticed the yellow lipstick too. Blue was my favorite new trend on models, but now maybe I’ll trade that for yellow 😀
    Have a great holiday!

  3. amazing collection! and the materials are very original

    love, Gongy

  4. not my style! but so unique! xxx

  5. cool outfits!!! so stylish 😀

  6. Great styles!! By the way, you have been tagged in my latest blog post!! Enjoy your day : )

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